Description

Join BDC experts David Girolami, Senior Business Advisor – Advisory Services, Baba Fafowora, Senior Account Manager – Technology Financing, and Darian Kovacs, Founder of Jelly Digital Marketing, for a practical conversation on turning global ambition into actionable growth.

Many businesses are ready to expand internationally - but reaching the right audience in new markets requires a focused, cost-effective approach.

In this session, you’ll learn how digital marketing, AI and evolving search behaviors can help you increase your visibility and connect with the right customers. We’ll also explore how the digital landscape is changing, including the growing impact of Answer Engine Optimization (AEO), and what it means for your business.

In this webinar, you’ll learn how to:

• Identify high-potential markets and reach lookalike audiences
• Adapt your campaigns to connect with local customers - beyond translation
• Estimate customer acquisition costs (CAC) and set realistic budgets
• Track the metrics that matter to drive profitable growth - not just clicks

We’ll also introduce BDC’s LIFT offering, which helps you move from insight to action by combining advisory services with tailored financing to support investments in digital tools, AI and productivity.

This session is designed to be practical and actionable.

You’ll leave with clear ideas and tools to test new markets, operate more efficiently and confidently attract and convert customers for sustainable growth.

To register visit the event listing here.