Description

Many business owners and leaders are working harder than ever, yet sales results remain inconsistent. Too many opportunities stall, buyers go quiet, and leaders find themselves chasing deals instead of guiding decisions. Pipelines feel unpredictable, margins come under pressure, and growth starts to feel more reactive than intentional. 

The issue is rarely effort, talent, or commitment. More often, it is the absence of a repeatable and structured sales approach that enables leaders to qualify opportunities properly, maintain equal business stature in buyer conversations, and create clear next steps that move decisions forward. 

This interactive, in-person workshop is designed to specifically for business owners, CEOs, and decision-makers. It challenges conventional thinking about selling and introduces a proven framework used globally by high-preforming leaders to move away from reactive, chase-driven selling and toward predictable, consistent sales outcomes without pressure tactics or discounting.

Participants will leave this workshop with:

• A clear understanding of why sales efforts break down, even in well-run businesses
• A practical framework for consistency using the Sandler Success Triangle: Attitude Behavior & Technique
• Insight into how strong leaders qualify buyers early and stop chasing low-quality opportunities
• Tools to maintain equal business stature in sales conversations instead of reacting to buyer demands
• Practical, immediately applicable ideas to improve sales conversations, follow up, and decision-making

This session is designed for leaders and decision makers to ensure high engagement and meaningful outcomes.

About the Presenter:

Shams Hirani is the President of EleWin Consulting Inc. and the authorized Sandler Training partner for British Columbia.

A Sandler Certified Sales and Leadership Coach and Trainer, Shams brings over 20 years of experience in sales, business development, and leadership across Canada and abroad. He has led award-winning teams and successfully transformed underperforming sales organizations into top producers by instilling accountability, consistent behavior, and resilient minds. 

As a business growth provider, Shams works closely with CEOs, founders, and sales leaders to implement proven sales systems that are reinforced through coaching, tools, and real-world application. His work helps organizations move from unpredictable pipelines to sustainable, repeatable revenue growth.

An experienced speaker and facilitator, Shams has delivered hundreds of sessions on sales, leadership, and communication. He holds an MBA in Marketing, and is passionate about ethical consultative selling that creates value for both clients and organizations.

This event is part of our Workforce Connect: Business and Talent Development Program.