Description

Why do hard-working salespeople still miss targets and hear “think it over”? In this high-impact webinar, Shams Hirani, Sandler Certified Sales and Leadership coach and trainer, reveals the real reasons behind inconsistent results and what top professionals do differently. Learn how to build predictable growth by aligning attitude, behavior, and technique, qualify buyers with confidence, and take control of your sales process without pressure tactics. Leave with practical actions you can apply immediately to win more, waste less time, and lead with equal business stature.

Most salespeople work hard yet struggle to deliver consistent results. Too many proposals end in “think it over,” too many meetings fail to convert into business, and too many leaders feel frustrated with unpredictable pipelines. The problem is not effort – it is the absence of a repeatable, systematic approach to selling.

This session will challenge conventional thinking and provide participants with a fresh perspective on what truly drives consistent sales success. By exploring the three pillars of sales effectiveness — attitude, behavior, and technique — we will uncover how great professionals create sustainable growth and stronger margins.

Small Business Week is a national celebration of Canadian entrepreneurs and their contribution to Canada's economy. BBOT, the Business Development Bank of Canada (BDC) has been organizing Small Business Week since 1979. The Burnaby Board of Trade is proud to support all their members with small businesses.

About the Presenter

Shams Hirani is the President of EleWin Consulting Inc. and the authorized Sandler Training partner for British Columbia. A Sandler Certified Sales and Leadership coach and trainer, Shams brings more than 20 years of experience in sales, business development, and leadership across Canada and abroad. He has led award-winning teams and has a proven record of transforming underperforming groups into top producers by instilling accountability, consistent behavior, and resilient mindsets. As a business growth advisor, he helps CEOs, founders, and sales leaders implement proven systems that are reinforced through coaching, tools, and real-world application, turning unpredictable pipelines into sustainable revenue.

An experienced speaker and facilitator, Shams has delivered over 100 sessions on sales, leadership, and communication. He holds an MBA in Marketing and is passionate about ethical, consultative selling that enables professionals and businesses to achieve consistent growth across British Columbia.

This event is part of the Centre for Business and Workforce Development program.